Disclaimer: this post has been paid for by Simply Cake Co. to help promote their seasonal limited-edition bakes as well as their signature products. I received a gifted box of goodies for my family to try ourselves. Plus, additional products to giveaway to one of you lucky readers!
Skip to the good bit
- How did Simply Cake Co. start out?
- How did you come up with the name?
- Who do you cater for?
- What other delicious Free From products do you plan sell in the future?
- Where can people buy your products?
- Would you change anything?
- Meet the team behind Simply Cake Co.
- Stay in touch with Simply Cake Co.
- What do we think about Simply Cake Co’s Bakes?
- Simply Cake Co. signature bakes – Original Mix
- Exciting Giveaway for Glutarama Readers
How did Simply Cake Co. start out?
Simply Cake Co. was founded in April 2017 when owner Susie became so disenchanted with lack of cakes that not only looked good but tasted good too.
“It’s always amazed me that you can walk into a café, market or food festival and buy a piece of cake that looks lovely but tastes so disappointing. I’ve always loved baking and I knew I could do better, so Simply Cake Co. was born.”Susie, Founder – Simple Cake Co.
Not wanting to stop at creating delicious cakes and bakes, Susie knew she had to take the business to the next level and created a brand of letterbox friendly bakes so that customers from far and wide could appreciate the products, not just those local to the independent physical shop in Kings Lynn (opened in 2019)
How did you come up with the name?
Susie says that the name Simply Cake Co. was born out of wanting a generic name that could apply to lots of different cakes and bakes.
If there was a magic wand she’d maybe want to go back and rename the business. But if you want my opinion (I’m going to give it anyway!), it does exactly what it says on the tin. Also, for the internet geeks out there, the keywords Simply/Simple and Cake get lots of hits, so I think Susie was in fact a bit of a Google genius!
Who do you cater for?
This is my favourite thing about Simply Cake Co. it’s 100% gluten free. I remember coming across Susie’s company when I was doing some research for my Gluten Free Guide for Small businesses that Deliver in the UK in the early days of the UK lockdown.
I saw that Simply Cake Co. also offered gluten free options. Imagine my surprise when I click on the link for Gluten Free Brownie & Cake Delivery.
I was literally laughing (it’s true I gleefully laughed) when I read that ALL products were gluten free and made in a safe gluten free environment. I felt like I’d stumbled across a secret where gluten eaters (muggles) everywhere were inadvertently buying and enjoying gluten free cakes and they had no idea (insert Dr Evil laugh here!)
‘Gluten-free’ often gets a bad name for being dry, but if you do it right, you can’t tell the difference, and that’s what we do at Simply Cake Co.!Susie, Founder – simple cake Co.
It doesn’t stop there though; Susie and the team also produce vegan and gluten free products too which is a niche in the market whereby many Coeliac’s cannot tolerate dairy too (see my post on Coeliac Disease and its links to Secondary Lactose Intolerance to understand why this can be so common). On top of this, eggs are a common allergen/intolerance so it’s great to have more options for customers with additional dietary requirements (myself included).
What other delicious Free From products do you plan sell in the future?
I am reliably informed that a whopping great 1.5kg brownie is coming soon so watch this space. You will also be able to pick your own toppings which is a great idea to add your own personal touch to each bake.
Simply Cake Co. also have special flavours every month, August is ice-cream themed, September is chocolate bar themed, October is Halloween and then new and exciting limited editions will be coming out when the time is right for Christmas.
Where can people buy your products?
You can buy online at the Simply Cake Co. online shop or if local you can actually head down to the local shop and browse and buy at Unit 1, Simply Cake Co., Unit 1, Hereford Way, King’s Lynn PE30 4JD. You may also see the business pop up at local events and markets so to make sure you never miss out you’re better of following on social media [see below] to keep up with the latest news.
Would you change anything?
I asked Susie if she’d like to change anything, she replied.
“So many things!
Probably pick a different name now I know our focus as a business!
Think more about packaging near the beginning. There are ways to make packaging look more professional on a budget if you need to but my packaging always was very rustic and clearly handmade – which isn’t a bad thing but not what I was aiming for”Susie, Founder – Simply Cake Co
What do YOU think? Do you like the name? Do you like the packaging? let me know in the comments below.
Meet the team behind Simply Cake Co.
Stay in touch with Simply Cake Co.
Instagram – Simply Cake Co on Instagram
Twitter – Simply Cake Co on Twitter
Facebook – Simple Cake Co on Facebook
Website – Simply Cake Co
What do we think about Simply Cake Co’s Bakes?
This is the part where I get to tell you about my experience with Simply Cake Co. To start off, Susie and her team are so lovely to liaise with, always happy to help, answer any questions and frankly they always look like they’re having so much fun which is lovely to see.
The family have had the pleasure of trying the raw cookie dough, letterbox brownies, brownie slab, cookies, and cake in a mug. Therefore, we are well seasoned Simply Cake connoisseurs.
As I am intolerant to egg and dairy, I have also been able to eat lots of the products too as I can get my mittens on the gluten free and vegan versions of most of the bakes.
The raw cookie dough was a bit of a treat as not only could you eat it from the tub as cookie dough, but you could also bake with it too. The teens preferred the idea of baked goods, so we did both and it was fab to be able to have warm fresh cookies.
I don’t think there has been a brownie flavour we’ve not enjoyed. These look like they’re going to be overly sweet but (whilst they are sweet bakes) they are not what I would say sickly sweet. My top tip would be to cut them in half, so you get brownie squares. This way they last twice as long as brownie bites.
I’ve actually done this for Bethany’s birthday. I cut the brownies into bites and displayed them on a 3-tier cake stand. They looked so pretty, and everyone got to enjoy a bite or two.
I’d also recommend keeping them in the fridge – certainly in the summer months so they retain their excellent quality.
Simply Cake Co. signature bakes – Original Mix
- Triple chocolate chunk brownie – gooey brownie packed with milk and white chocolate chunks
- Salted caramel brownie – milk chocolate chunk brownie covered in a generous layer of salted caramel for that ‘sweet and salty’ kick.
- Chocolate orange – infused with orange oil to give an orangey kick in every bite!
- Peanut butter brownie – lashings of peanut butter swirled into a delicious chocolate brownie with Belgian chocolate chunks
- Raspberry and white chocolate chunk blondie – one of our favourites, sharp whole raspberries contrasting with that sweet gooey brown sugar blondie, finished with a sprinkle of real freeze-dried raspberry powder
- Triple chocolate chunk blondie – a lovely caramel brown sugar blondie, packed with milk and white chocolate chunks
Exciting Giveaway for Glutarama Readers
Thank you for visiting and learning all about the stat of this edition of Meet the Maker – Simply Cake Co.
Now for the exciting Giveaway
To enter in for a chance to win a
£40 Gift Voucher for Simply Cake Co.
simply comment below with you answer to the question
what limited edition flavours would you like to see in the future.
For other additional entries you can head over to my social media pages to comment.
If you comment on all social posts and here, that’s FOUR chances to win £40.00 to shop to your hearts content at Simply Cake Co. [see below for T&C’s]
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Join my friendly Facebook Group
life’s a drama, gluten free doesn’t have to be….
If you’ve only just happened across my blog Glutarama, then you may also be interested to know this is not the main topic I write about, the majority of my posts relate to free from recipes and food reviews, as our family are affected by Coeliac Disease, egg, dairy other intolerances it keeps me busy in the kitchen, but boy do I have fun experimenting for my family and followers.